Posted: September 7, 2006
1997: Yellow
Jamie Thomas, TransWorld Skateboarding, February 1997.
Andrew Reynolds, Ed Templeton, Tim Brauch (RIP), John Cardiel, Kenny Hughes, Tim McKinney and Darren Navarette join the Emerica team.
Dan Drehobl + Ultra, TransWorld Skateboarding, April 1997.
Emerica releases its first-ever video, Yellow, a short (30-minute), loose collection of footage with a definite homemade feel. Highlights include early shining moments from Donny Barley, John Cardiel, Dan Drehobl, Marc Johnson, Chris Senn, Jamie Thomas and many more.
Chris Senn, TransWorld Skateboarding, August 1997.
Andrew Reynolds wins first place at Tampa Pro and Chris Senn wins a gold medal at The X Games.
Emerica Art Director Yogi Proctor establishes the brand's signature green color in print ads, packaging, etc.
Jamie Thomas, TransWorld Skateboarding, December 1997.
First shoe models: Johnson, Senn, Thomas, Echo, Exit, Gama, Icon, Klink, Mute, Select, Scope, Sprint, Switch, Ultra.
Dan Drehobl, 1997. Photo by Tobin Yelland.
Emerican History Timeline: 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
(24) responses to: 1997: Yellow
1st yah my first first ever
Congratulations! Just kidding.
is that you mazi
I want to see the video "Yellow"
i still would like to see pictures of the old shoe models
Sometime "soon", we're going to post the best moments from Yellow, as well as some old shoe photos.
I've seen the mutes and the gamas on ebay before, classic shoes.
Oh yeah,that would be great to see that ad for the limited Reynolds 1's in red when you release the year for those, when did they come out, 2002?
nice i wanna see dat man
i bet thet vid is sweet but i want to see a lot more pics
those jamie thomas shoes would be sweet
Reynolds 2's are the shizbonkers.
i've seen emerica "yellow." most of today's skaters would say it sucks, but i think it's a nice piece of skating history. it's always nice to see how much skating has progressed in the past nine to ten years.
hahaha...post king is awesome
cool
cool feble
yeah, yellow is definitely worth seeing. its way loosely edited and has a total "homemade" feel, but you gotta check it out just to bone up on some history. there's like 26 parts and some are like 5 tricks lol
I remember that...Back when I first started sk8in'
EMERICA
i've seen "yellow" and its really good if you haven't seen it you should.
Wow im the newest guy to post
i want those damn shoes
dang i want to see "Yellow".
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